In the autumn of 2021, the BEHA research line was initiated at the Basque Media Observatory.
The road taken with the support of the Euroregion aims to carry out a cross-border exercise of knowledge of the Basque audience, in particular, updating the digital measurement of the Basque communication space: evaluation of the system, updating and shared reflection.
In this working session we have gathered the eight media that form part of the project — Berria, Hamaika, Kanaldude, Euskalerria irratia, Elhuyar, Gaztezulo, Anboto and Alea —, the Basque Media Observatory and the Euroregion to discuss what we have done over the past few months and next steps. The project is going forward as all the participants have already started the measurement system of the audience GA4. This is good news, as Google recently announced that it will cancel the current measurement system by summer 2023.
