Behhategia, in which the NOR group participates, in collaboration with the Hekimen association, has organized the course The digital audience of the Basque media: the era of consensual metrics, within the UPV/EHU Summer Courses.
In the course we have just conducted, along the path of consensual metrics, we have gathered three key actors and made a shared reflection between the media, the administration and the university.
In this context, we have learn, together with several experts, the paths, tools, chances and challenges faced by the digital audience of the Basque media.
The first results of the BEHA project, an initial step in this direction co-financed by the Euroregion, have also been made known and returned with the feeling of consolidating a climate of cooperation between the actors.
The number of people gathered around this course, about 60, is remarkable, and we should highlight the rich presence of participants from different fields (media, universities, institutions, measurement and research agencies, responsibles for linguistic and communicative policy, etc. ).
At the end of the course we feel happy but busy, but with a clear direction: we are already preparing the BEHA 2 project.
All the presentations here.
Summer course in the media:
Berria (13 September)
Hamaika TB (13 September)
Berria (14 September)
(Information taken from https://behuntz.eus/en/audientzia -digital-cuant-direbens -acost-1994/)
